How much does Linkedin Premium cost? (2023)
If you're an avid LinkedIn user, you might wonder if upgrading to LinkedIn Premium is worth the cost.
The answer, of course, depends on your specific goals and needs. In this article, we'll explore the different types of LinkedIn Premium, their costs, and what each type offers, so you can decide whether it's worth it.
Key Takeaways:
- Upgrading to a LinkedIn Premium account can be a worthwhile investment depending on your goals and needs.
- Linkedin Premium plans Career, Business, Sales Navigator, and Recruiter Lite.
- Each LinkedIn Premium plan comes with its unique features and benefits.
- LinkedIn offers a free trial (30 days) for each LinkedIn Premium plan, so you can test it out and see if it's right for you.
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LinkedIn Premium Costs and Types
In addition to the free LinkedIn account, four distinct types of Premium plans are available on the platform. Linkedin Career, Linkedin Business, Linkedin Sales Navigator, and Linkedin Recruiter Lite. Each plan is designed to cater to a specific audience and their needs. Here are the details of each plan:
- LinkedIn Premium Career: The Linkedin Premium Career account is ideal for job seekers and those who want to improve their job searching process. The cost of LinkedIn Premium Career is $29.99 per month or $239.88 per year.
- LinkedIn Premium Business: This plan is designed for small and medium-sized businesses that want to grow their network and increase brand awareness. The cost of LinkedIn Premium Business is $47.99 per month or $575.88 per year.
- LinkedIn Sales Navigator: The Sales Navigator account is for sales professionals who want to generate leads and build relationships with their prospects. The cost of LinkedIn Sales Navigator starts at $79.99 per month or $779.88 per year.
- LinkedIn Recruiter Lite: This plan is ideal for recruiters who want to find and attract the right talent for their company. The cost of LinkedIn Recruiter Lite starts at $119.95 per month or $1,199.40 per year.
What Each LinkedIn Premium Plan Offers
Each LinkedIn Premium plan comes with its unique features and benefits. Here's a breakdown of what you can expect from each plan:
LinkedIn Premium Career:
This plan allows you to see who has viewed your profile, get insights on how to optimize your profile, and send messages to anyone on LinkedIn even if you're not connected.
You can also access LinkedIn Learning, which offers over 16,000 online courses to improve your skills.
LinkedIn Premium Business:
This plan includes all the features of LinkedIn Premium Career, plus the ability to see more information about your search results and the ability to see who's viewed your company page.
LinkedIn Sales Navigator:
This plan includes all the features of LinkedIn Premium Business, plus lead recommendations, advanced information and company search, and the ability to save leads and accounts.
LinkedIn Recruiter Lite:
This plan includes all the features of LinkedIn Sales Navigator, plus the ability to send 30 InMails per month, access to advanced search filters, and the ability to track and manage candidates.
Is LinkedIn Premium Worth the Cost?
Whether LinkedIn Premium accounts are worth the cost depends on your specific goals and needs.
If you're a job seeker, LinkedIn Premium Career can give you an edge in your job search by providing you with insights on how to optimize your profile and allowing you to send messages to anyone on LinkedIn.
If you're a sales professional, LinkedIn Sales Navigator can help you generate leads and build relationships with prospects.
And if you're a recruiter, LinkedIn Recruiter Lite can help you find and attract the right talent for your company.
If you're still unsure whether premium Linkedin accounts are worth the cost, LinkedIn offers a free trial (30 days) for each Linkedin Premium plan, so you can test it out and see if it's right for you.
Why is this important for you?
In conclusion, upgrading to a LinkedIn Premium account can be a worthwhile investment depending on your goals and needs.
With its unique features and benefits, LinkedIn Premium can help you build authority, stand out in your job search, grow your business, generate leads, and find the right talent for your company.
The best way to build authority is by sharing value (content, opinions) with the people in your niche target.